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Logo Design and Branding

  • Why you need logo for lunching a new brand?

    Why you need logo for lunching a new brand?
    • Admin
    • 26 Jul 2021
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    A logo is the most important element of any business. Without it, you won’t be seen as a serious business. You won’t be recognized and people won’t remember you. A logo is a mark that represents your brand. It is the foundation of your public identity.

    A logo can be one of the following three types: A logotype (also called wordmark), a badge, or an emblem. It is the most important part of your brand identity. logo is the visual representation of your brand.

    It represents the vision of your brand. It is crucial that your logo be unique and reflect your values, beliefs, mission, and vision.


    1.Does your logo is Unique


    The logo is an important part of your website. It is the first thing your customers see. It is what helps them remember your business. A memorable logo is one that shows your qualities and your customers’ benefits. Your logo should reflect your business’s image.

    A memorable logo gets remembered 50% faster than an unremarkable one. There is a reason why these logos are so memorable – Good logos are simple, they are memorable, and they are relevant.


    2.Does your logo tell a story?


    A logo is the most recognized and distinctive element of your brand. It should be simple, memorable, and reflect your business identity. The logo design process is not an easy one. The success of your logo relies on the creative team behind it.

    A good logo shouldn’t just be visually appealing. It should represent the essence of the brand. It should be able to immediately identify you with your business, and separate you from your competitors. A great logo is the one that is easy to recognize and conveys your message.


    3. How to write the perfect logo-centred key messages?


    Key messages are a great way to summarize a complicated message in a few simple words (like a slogan).

    Here are the steps to writing the perfect logo-centered key messages:

    • Write a draft of the key messages.
    • Remove all the non-key message words.
    • If your product or service can be described in one word, then that is the key message. For example, for Mcdonald, you can have key message "quick”.
    • If you had a logo or symbol, what would it look like? For example, for Nike, you can have "Just do it”.
    • If you had a picture or a drawing of a person, what would that person be doing? For example, for Nike, the drawing of a person can be running.
    • Use your logo, symbol, picture or drawing to summarize your key messages. For example, for Nike, you can have "Just do it (drawing of a person running)”.

     


    4. Why key messages are needed?


    The logo holds the brand’s ideals, personality and key messages. It is a visual representation of the brand. The logo is used on all materials and on all marketing initiatives.

    It should convey the brand’s key messages and should be delivered consistently on all marketing material.


    5. What is "The Story of Your Logo"?


    Logo is the face of business. It is the identity of business. It is the first impression that the customer gets about your company.

    It should be able to guide the customer to think about why you are different from your competitors, and what you are offering to them.


    6.Does your logo is Telling The Full Story


    A Logo is The first face of the company, its no doubt that a logo can make an impact on the mind of your customer.

    A logo gives first impression on the company, its values and services. Its strongly recommended to keep your logo updated.


    7.Does a logo helps in promoting the brand?


    It clearly helps, but there are two ways of looking at it. A logo is the face of the company and creates a connection with the customer, but it is not a true representation of the product or service.

    The purpose of a logo is to identify the brand, not the product itself. While the logo plays an important role in the bigger picture, it should not be the most important piece of your marketing mix.

    For a logo to be effective, it's not about pretty design or uniqueness, it's about instant brand recognition.


    8.Do logos attract customers?

    Yes, logos do attract customers, but there are many factors in play. There are some factors which directly impact the logo and some indirectly impact the logo.

    Now a days logo plays a vital role in attracting customers. Logos have the power to attract customers more than the name and the slogan of the company.

    The logotype or lettering of the logo is the message that it wants to convey. The logo is the tool of communication and it is the most important element in brand identity. So, it is important to design a good logo.


    9.how you can make a good logo for your business?


    A logo is a powerful tool for a business. It needs to be creative, memorable, readable, attractive and clear.

    That's a tall order, and one that requires a lot of thought. Here are a few tips and tricks that can help in designing a great logo for you business:

    • Start by making sketches on paper
    • Start with your company name and then add features
    • Design matching stationery
    • Think about your customers
    • Avoid using negative space
    • Make it memorable

     


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